Our approach is tailored to YOU.
At Good News Travels, it’s all about quality content which is relevant to the target audience. We present our clients as the experts in their field and ensure the process is as simple as possible.
Good News Travels was founded by Jasmine Hanna, a journalist with experience across both trade and consumer publications. She was the Editor of travel industry news publication, Travel Daily, and has worked for hospitality, architecture and manufacturing titles, as well as in international news for the ABC. Jasmine also has experience copywriting across a variety of industries, from health and fitness, to law and engineering. No topic is too complex.
Our Team
Our team of copywriters are experienced and friendly. With a background in journalism, they know what makes headlines and stick to deadlines.
Jasmine Hanna
Jasmine Hanna founded Good News Travels after working as a journalist and editor across trade and consumer publications. She gets a kick out of diving into various industries, exploring ideas and crafting stellar copy.
Sarah Fairburn
Sarah's friendly and approachable nature shines through in her copy. She perfectly captures brand voice and tone, allowing her to create copy that speaks directly to a targeted audience.
Why work with us?
Bored of reading wishy washy content that doesn’t speak to your audience?
Our background in journalism means we know how to write attention-grabbing, clean copy on a deadline. Our specialty is writing for niche audiences and we achieve this by firstly getting to understand your business and ideal client. This creates copy that is not only interesting, but appeals to their unique needs and desires.
No mandatory briefing forms. Many of our clients come to us because they want to meet the marketing needs of their business, but either don’t have the time to do it themselves, or would simply prefer to focus on other areas. We’ve found that for most, it is much more efficient and effective to jump on a call instead. This allows us to get a better feel of your business, your customers and what key messages will get the best results. Of course, it’s your business, which means if you would prefer to ‘brain dump’ in written form, that’s completely fine too.
We may be writers, but also we’re also great with people. Each of us is a people person who genuinely enjoy getting to know each individual client. We are friendly and inquisitive, which translates to great questions and even better copy.
We are reliable. When you’re used to hitting daily deadlines whilst juggling the news cycle of multiple publications as a journalist, client deadlines are a breeze. This means we are experts at both sticking to deadlines and producing brilliant ideas under pressure.
Our experience
We are experienced in writing copy for business-to-business (B2B) and business-to-consumer (B2C) across various industries including:
- Health & fitness
- Construction
- Healthcare
- Finance
- Law
- Travel & tourism
- Hospitality
- Not-for-profit
- Technology
- Manufacturing
- Commercial cleaning
- Landscaping
- Government
Get in Touch
If you’re interested in working together, we would love to hear from you. Fill out the form below and we will be in touch shortly.
