SLAK Flowers

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The Project

  • Client

    SLAK Flowers - Spreading Loving Acts of Kindness

  • Brief

    Manage social media content and create monthly blogs

  • Solution

    - Creation and management of a social media posting schedule across Instagram, Facebook and Pinterest
    - Writing monthly blogs

  • Services

    - Website copywriting
    - Social media management

  • Website

    www.slakflowers.com

Project Summary

SLAK Flowers is a social enterprise florist, based in Redfern, Sydney. The company hires women who are experiencing homelessness and provides them with training and employment.

Good News Travels was engaged to provide ongoing social media management and monthly blogs. This involved:

  • Developing a strategy and content plan that includes Facebook, Instagram and Pinterest
  • Targeting the market most likely to buy SLAK Flowers’ product
  • Reviewing and targeting select competitors’ followers
  • Writing blog content to assist with SEO
  • Amplifying blog content on social channels
  • Asset embellishment, including creating social media tiles and stories

For more examples, return to our portfolio.

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