Nov
Whether you’re gearing up for the pre-Christmas rush, or winding down, there’s no better time to refine your digital marketing strategy. There’s still plenty of valuable time left in the year to hit reset and get your business ready to hit the ground running in the new year. Plus, who doesn’t love coming back from holidays with one less thing on their to-do list?
Here are 6 tactics to get your digital marketing in tip-top shape:
1. Dive into your marketing metrics
Use this time to dive that bit deeper into your metrics across platforms to review what’s worked, and what you could do better. For example, conduct an audit of your SEO with tools like SEMrush, analyse the performance of your website and content using Google Analytics and get to understand what drives your social media success on platforms like Meta. A look at your competitors’ strategies can also provide invaluable insights. Next, use this data to review and adjust your strategy, considering what content best suits your audience and how you can offer them more value. This might include unearthing new keywords, identifying popular blog topics or planning to post more of a particular style or type of content.
2. Refresh your website
Your website is your online front door, and it’s time to give it a fresh coat of paint. Outdated offerings? Time for a refresh! Update your copy, fix any broken links, refresh the photos and source and showcase new case studies or client testimonials. Remember, your website is often the first impression customers have of your business.
3. Harness customer feedback
It might feel awkward asking for reviews, but they are crucial for building trust and help to get new clients across the line. Send personalised emails and make it easy with a direct link to the review platform, like Google My Business. To increase the likelihood of them leaving a review, follow up by mentioning it at the end of your next meeting. Also, don’t forget to respond publicly to those reviews.
4. Pump out quality content
Great content not only helps people find you through search engines and social media, but it builds an engaged, loyal audience who are more willing to buy from you. Although it’s tempting to put your content marketing on hold during busy periods, it’s important to keep your material fresh. This is because unlike paid advertising, which you can simply switch on and off, it takes time to build and maintain your SEO. By getting ahead on your posting schedule now, you can ensure your SEO keeps ticking along over Christmas and that you have a backlog of content to publish in the new year.
5. Create video content
Video content is king, but it can be time-consuming to produce and get left behind. Consider dedicating a day to shooting video content that isn’t time sensitive (think how-tos and tips and tricks). Then, plan to post it in December and January. You could also create behind-the-scene looks or year-end summaries.
6. Plan and schedule your social media
Keep your platforms populated over the holiday period by creating some useful and interesting posts and stories. Choose topics that will hold their relevance and then schedule the content using a tool like Meta. Before you put your feet up, consider other creative ways you could increase engagement in the next few weeks. For example, you might host live sessions, Q&As, or holiday contests.
By taking the time to plan and prepare your digital marketing strategy now, you can make the most of the holiday season and set your business up for success in the new year.
Ready to level up your digital marketing game this holiday season, but want a bit of extra firepower? Book a 20-minute chat to discuss your needs.
How to level up your digital game
- Dive into your marketing metrics: identify what works and what could be improved.
- Refresh your website: it’s often the first impression customers have of your business.
- Harness customer feedback: Ask customers for reviews and reply to the ones you have.
- Pump out quality content: It not only helps people find you on search engines, but also builds a loyal, engaged audience.
- Create video content: Set aside a day for shooting video content that isn’t time sensitive.
- Plan and schedule your social media content: Keep your platforms populated by creating posts and stories and then schedule them.